{"id":474,"date":"2022-11-28T20:29:22","date_gmt":"2022-11-29T04:29:22","guid":{"rendered":"https:\/\/tiaogilvie.ca\/?p=474"},"modified":"2023-06-07T12:36:09","modified_gmt":"2023-06-07T19:36:09","slug":"mipatty","status":"publish","type":"post","link":"https:\/\/tiaogilvie.ca\/?p=474","title":{"rendered":"MiPatty"},"content":{"rendered":"\n<div class=\"wide-image-block\" id=\"hero\">\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"http:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/hero-mipatty-1-1024x410.png\" alt=\"\" class=\"wp-image-531\" srcset=\"https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/hero-mipatty-1-1024x410.png 1024w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/hero-mipatty-1-300x120.png 300w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/hero-mipatty-1-768x307.png 768w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/hero-mipatty-1-1536x615.png 1536w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/hero-mipatty-1-2048x820.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading advgb-dyn-d062ec79\" id=\"client-fad407c3-efed-4c0b-83ed-1c53ba4b17b3\">Client<\/h3>\n\n\n\n<p>Newly formed bakery in Vancouver, BC, Canada. The goal is to provide a taste of the Caribbean through one of its most loved delicacies in Jamaica, patty, by offering it in different flavour fillings, making it a great snack on the go or a breakfast\/lunch meal.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"wp-block-heading advgb-dyn-3de295b0\">Role<\/h4>\n\n\n\n<p>Sole Designer<\/p>\n\n\n\n<h4 class=\"wp-block-heading advgb-dyn-b4e0f222\">Tools<\/h4>\n\n\n\n<p>Adobe Illustrator, Photoshop<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading advgb-dyn-17b9e6f2\" id=\"brand-strategy-1cfca370-4429-4520-9fff-a950e64e0ef1\">Brand Strategy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Target Audience: Male &amp; Female ages 25-35yrs old<br>Interests: eating out, exploring different cultures<\/li>\n\n\n\n<li>Design\/Brand Personality: Neutral to men &amp; women, vibrant, playful, sincere, welcoming, dependable, wholesome<\/li>\n\n\n\n<li>Goal: to sell patty products in big retailers, open a bakery that makes and sells the patty products so consumers can come in and enjoy freshly baked patties<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading advgb-dyn-9c6dd0aa\" id=\"moodboard-11ede877-5183-4f92-a208-3883093dea4c\">MoodBoard<\/h3>\n\n\n\n<div class=\"wide-image-block\">\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"http:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/moodboard-1024x410.png\" alt=\"\" class=\"wp-image-532\" srcset=\"https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/moodboard-1024x410.png 1024w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/moodboard-300x120.png 300w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/moodboard-768x307.png 768w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/moodboard-1536x615.png 1536w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/moodboard-2048x820.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading advgb-dyn-2dde80e8\" id=\"typography-63221a14-a3ea-45fd-a2bb-7664e203871b\">Typography<\/h3>\n\n\n\n<div class=\"wide-image-block\">\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"227\" src=\"http:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/typeface-e1686162150529-1024x227.png\" alt=\"\" class=\"wp-image-534\" srcset=\"https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/typeface-e1686162150529-1024x227.png 1024w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/typeface-e1686162150529-300x67.png 300w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/typeface-e1686162150529-768x171.png 768w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/typeface-e1686162150529-1536x341.png 1536w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/typeface-e1686162150529-2048x455.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<\/div>\n\n\n\n<p>Both the Backstroke font and the Chill Script font were used as inspiration for the creation of the brand logo. The backstroke font was used for the &#8220;Mi&#8221; and Chill Script font for &#8220;Patty&#8221;. These fonts were not used in their original form, but as a basis for the logo. They were chosen because they matched the brand personality which is playful &amp; vibrant.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading advgb-dyn-ddb002d9\" id=\"colour-palette-0aa1cdfc-aae2-451f-add1-214bab6c1696\">Colour Palette<\/h3>\n\n\n\n<div class=\"wide-image-block\">\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"205\" src=\"http:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/colour-1024x205.png\" alt=\"\" class=\"wp-image-530\" srcset=\"https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/colour-1024x205.png 1024w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/colour-300x60.png 300w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/colour-768x154.png 768w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/colour-1536x308.png 1536w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/colour-2048x410.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<\/div>\n\n\n\n<p>The colours chosen were green, cream and yellow. Both the green and yellow represents the Jamaican colours. The cream is used as a tertiary colour for mainly background colour, the yellow as the secondary colour to highlight important elements and the green as the primary colour.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading advgb-dyn-bc409f66\" id=\"logo-4770685c-f219-4a44-b4dd-3c2003126437\">Logo<\/h3>\n\n\n\n<div class=\"wide-image-block\">\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"http:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/branding-1024x410.png\" alt=\"\" class=\"wp-image-529\" srcset=\"https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/branding-1024x410.png 1024w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/branding-300x120.png 300w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/branding-768x307.png 768w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/branding-1536x615.png 1536w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/branding-2048x820.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<\/div>\n\n\n\n<p>The logo consists of a logo type &#8220;MiPatty&#8221; and logo mark -patty illustration.<\/p>\n\n\n\n<p>For the logo, a yellow patty logo mark must be used with either a green or cream coloured &#8220;MiPatty&#8221; logo type. By itself, the logo type can be any of the 3 colours while the logo mark is either yellow or cream.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading advgb-dyn-a8052328\" id=\"mockup-6c46ecf0-5df9-4b8e-ad96-abeca4096ccd\">Mockup<\/h3>\n\n\n\n<div class=\"wide-image-block\">\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"http:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/breadwrap-mockup-02-1024x673.png\" alt=\"\" class=\"wp-image-535\" srcset=\"https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/breadwrap-mockup-02-1024x673.png 1024w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/breadwrap-mockup-02-300x197.png 300w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/breadwrap-mockup-02-768x505.png 768w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/breadwrap-mockup-02.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<\/div>\n\n\n\n<p>Patty Bag Mockup<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wide-image-block\">\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" src=\"http:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/114_DonutBoxOfTwoPair_v11.lg_-e1686162247725-1024x677.png\" alt=\"\" class=\"wp-image-536\" srcset=\"https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/114_DonutBoxOfTwoPair_v11.lg_-e1686162247725-1024x677.png 1024w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/114_DonutBoxOfTwoPair_v11.lg_-e1686162247725-300x198.png 300w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/114_DonutBoxOfTwoPair_v11.lg_-e1686162247725-768x508.png 768w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/114_DonutBoxOfTwoPair_v11.lg_-e1686162247725-1536x1016.png 1536w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/114_DonutBoxOfTwoPair_v11.lg_-e1686162247725-2048x1355.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<\/div>\n\n\n\n<p>Patty Box Mockup<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading advgb-dyn-f040187b\" id=\"design-assets-37a7ad43-e556-44ff-88f8-2fe5c51f865e\">Design Assets<\/h3>\n\n\n\n<div class=\"wide-image-block\">\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"http:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/pattern-1024x410.png\" alt=\"\" class=\"wp-image-533\" srcset=\"https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/pattern-1024x410.png 1024w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/pattern-300x120.png 300w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/pattern-768x307.png 768w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/pattern-1536x615.png 1536w, https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/06\/pattern-2048x820.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<\/div>\n\n\n\n<p>Brand Pattern<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Client Newly formed bakery in Vancouver, BC, Canada. The goal is to provide a taste of the Caribbean through one of its most loved delicacies in Jamaica, patty, by offering it in different flavour fillings, making it a great snack on the go or a breakfast\/lunch meal. Role Sole Designer Tools Adobe Illustrator, Photoshop Brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand"],"author_meta":{"display_name":"tiaogilvie","author_link":"https:\/\/tiaogilvie.ca\/?author=1"},"featured_img":"https:\/\/tiaogilvie.ca\/wp-content\/uploads\/2023\/05\/mipatty-300x260.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/tiaogilvie.ca\/?cat=17\" class=\"advgb-post-tax-term\">Brand<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Brand<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 3 years ago","modified":"Updated 3 years ago"},"absolute_dates":{"created":"Posted on 28 November 2022","modified":"Updated on 7 June 2023"},"absolute_dates_time":{"created":"Posted on 28 November 2022 8:29 pm","modified":"Updated on 7 June 2023 12:36 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/tiaogilvie.ca\/index.php?rest_route=\/wp\/v2\/posts\/474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tiaogilvie.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tiaogilvie.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tiaogilvie.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tiaogilvie.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=474"}],"version-history":[{"count":4,"href":"https:\/\/tiaogilvie.ca\/index.php?rest_route=\/wp\/v2\/posts\/474\/revisions"}],"predecessor-version":[{"id":538,"href":"https:\/\/tiaogilvie.ca\/index.php?rest_route=\/wp\/v2\/posts\/474\/revisions\/538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tiaogilvie.ca\/index.php?rest_route=\/wp\/v2\/media\/497"}],"wp:attachment":[{"href":"https:\/\/tiaogilvie.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tiaogilvie.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tiaogilvie.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}